What are Parents Frustrated About?

Camps Rock did a parent survey back at the beginning of the 2016 Spring/Summer season. We asked many multiple choice questions, all pertaining to summer camps, and the process parents go through to find good camps, and register for them. At the end of the survey we asked one open-ended question:

Based on what you’ve read in these survey questions, please give us some feedback! For example: What pain have you experienced in the past while trying to schedule summer camps? How might a website like this help you? What features would you want to see? What might deter you from using a tool like this? Are there any other comments you might have?

Out of 181 total respondents to our survey, 85 of them gave us an open-ended response to this question. There was one main “pain point” that many parents mentioned … READ MORE



Prepare your data for Camps Rock:

It is time, right now, to be getting your summer camp details pulled together and ready to submit to Camps Rock for inclusion in our database.

One thing that is really important to note is that within Camps Rock … READ MORE


The Camp Directors Members’ Club!!

I’d like to tell you, just very briefly, about our Camp Directors Members’ Club. We started this in February 2017, so it’s brand new and I’m so excited about it!  It’s a great opportunity for you to get all kinds of detailed information about the summer camp market, and at the same time get all of your camp listings upgraded in Camps Rock. Of course … READ MORE


Newsletter articles for CLUB MEMBERS ONLY

Camps Rock 2016 Summer Camp Analytics Report

Hey Club Members! Don’t forget that the Summer 2016 Analytics Report is ready for you to download, and also watch the videos of the full report. There is some really awesome information in this report, I think you will find it very helpful to your planning process. Also, I really look forward to hearing back from you, your thoughts on the report, any other ideas you have on other data points you’d like to see. I have access to massive amounts of information, and I look forward to hearing your ideas on interesting things you’d like to know about this market.

Go Here to check out the report (you must be logged in to view) –>


Get Connected in the Private Facebook Group!

Also, Don’t for get to get signed up for the private Facebook group if you have not already done so! Below is a link to get there. We haven’t started too much discussion yet, but I will be starting a daily post, and also some regular discussions. I really look forward to all of you getting to know each other!


The New Parent Survey Questions:

Oh my goodness, am I ever excited about this new parent survey I’m conducting. I can’t wait to assemble all of these responses for you in the March report! I’ve got over 30 questions, a combination of multiple choice and opened ended response questions. Here are examples of the questions I’m asking parents…


How do you normally do your searching or research for summer camp options, or find out about camps in your area? (top three)

  • Flyers home from school, or in the mail
  • Searching the internet
  • Talking with other parents
  • Already know about the camps we want – been there before
  • Ads in magazines
  • Ads online
  • Other (fill in text)

What is the biggest problem you face when scheduling camps?

  • Finding the topics the kids are interested in
  • Finding specific dates we need
  • Finding camps that offer something for all our kids’ age ranges in one location
  • Finding camps in comfortable price ranges
  • Other (fill in text)

What parts of camp do your children enjoy the most? (select up to three)

  • Wide variety of activities
  • Crafts, working with hands
  • Learning new things
  • Meals/snacks
  • Sports, outdoor games
  • Getting to know new kids
  • Building relationship with camp leader/adults
  • Feeling safe
  • Other (fill in text)


I think we’re all going to be very happy to read all of the responses to these questions and many more. Yay, yay, yay! These are such important things to know about our customers!!  And they have never before had a place or a way to express all of these opinions to you, the camp directors. Unbelievably valuable stuff!


Are you not yet a member of the Camp Directors Members’ Club? Follow this link to sign up and get started: